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| ART WRITING |
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The details matter. The art of documenting art comes down to prose that’s accurate, reflecting real rhythm. It involves movement, and stillness. To be still is to reside. To reside is to know residence; a residency, in which you dwell, inhabit, lodge and settle. Where language exists, so does belonging. This is the environment we create.
SEMANTICALLY-ACUTE TEXT;
focusing on formal achievement
STRUCTURED PAGES;
organised with clarity
SYNTACTICAL BALANCE;
maintaining a harmonious sentence structure
DECORATIVE PHRASING;
elegant and vivid
VERIFIED NARRATION;
evidencing credibly
MATERIAL-RICH COMPOSITION;
sculpting phrases substantially
MODIFIED STATEMENTS;
revising and refining for impact
VERBAL ARTICULATION;
ensuring language reflects accurately
RHYTHMICALLY-POISED LANGUAGE;
flowing with a natural tempo
VERBAL PROMINENCE;
allowing ideas to standout
CONTEXTUAL PRESENCE;
ensuring every word has clear origins
LINGUISTIC CONTROL;
overseeing nuance to convey precise meanings
APPLIED MORPHOLOGY;
using word forms to enrich the flow of the text
ALIGNED VISION;
keeping language in keeping with vision
TEXTURED TEXT;
deep and multi-layered
PROSAIC ASSETS;
using form to convey abstract ideas
REVIEWS
SIGNIFY.
ASK WHY.
ASK WHY IT MATTERS.
GATHER
WHAT YOU CAN.
GATHER ABUNDANTLY.
UNDERSTAND THE NEED
TO COME TOGETHER.
PUT FRUTIFULNESS
FIRST.
MAKE YOUR OWN WAY.
MAKE YOUR OWN WAY IN.
MAKE YOUR OWN WAY OUT.
MAKE YOUR OWN CENTREPECE.
LET IT COORDINATE.
LET IT COORDINATE ITSELF.
LET IT SYNC.
LET IT REASON WITH THE ASPECTS OF FORM AROUND IT.
KNOW YOUR
SURROUNDINGS.
KNOW ABOUT ESSENCE.
KNOW GROWTH.
KNOW CONTRAST IN IT'S ENTIRETY.
LOOK FOR THE OUTLINE OF WHAT IS BEING OUTLINED.
ACKNOWLEDGE IT. NOTICE IT. NOTICE CONNECTIONS.
NOTICE CONNECTIONS THAT ALLOW YOU TO SHIFT, EITHER WAY.
FORM LINKS THAT DEMONSTRATE HARMONY. FIND A BALANCE.
LET EVERYTHING YOU TOUCH AND TAKE IN BE INTERPRETIVE.
INTERPRET IT. INTERCEPT IT. OBSERVE WHAT'S COMING TO BE.
MAKE SOMETHING OF THE ONGOINGNESS GOING ON AROUND YOU.
ARRANGE WHAT YOU TAKE FROM IT INTO A USEFUL FORMAT.
SET THINGS SIDE BY SIDE UNTIL YOU RECOGNISE A SIGNIFICANT PATTERN.
ALLOW IT TO ASSUME ITSELF. ALLOW THE RHYTHM. ALLOW THE FLUIDITY.
HOLD YOUR PERSPECTIVE UP TO THE LIGHT. SEE HOW IT LIKEWISE HOLDS.
CONSIDER.
LET GO.
ASK
YOURSELF
WHAT
THE REASON FOR TENDING IS.
SUBJECT
TO BE OFFERED UP, INFLUENCED BY WHAT TAKES IT
We're founded on the idea that there's always a scene to be set. The ambiance of a particular occasion is crucial to any perception of it. Language is a way of saying: here is what I know. What we know comes from what we experience, creating a narrative that can be told, rudimentally, through words that consider their own stance. Words shape the atmosphere in which a moment exists. They suggest, immerse and unfold.
ALIGNING
THE ORDERLY PROCESS OF FINDING ORDER
As we tell and retell aspects of organic ongoingness, fixing details into sentences with ornamental assets, we create a relational, relatable space that's as fluid as any literal environment. The act, where there are verbs, is to create an emotional pull. The movement is in the way words act as catalysts, guiding the narrative. Language, as a conduit for emotion, allows us to not only describe a moment but to make it resonate. It evokes, and provokes.
The narration we provide is affected by the rhythmic elements of the circumstances producing it. Summing up the movement behind what's said allows us to ensure everything revealed has in it the nuance of the actual. Words are synced to their origins. Narratives must be infused with authenticity, reflecting the ebb and flow of reality accurately, appropriately and with acknowledgement.
CONTEXT
THE BACKSTORY, THE CLARIFICATION AND THE WHY
STATED
PURPOSE, WITHOUT AMBIGUITY
GATHERING
THE ACT OF GENERATING
Choosing what words to use, and when to use them, is a thematic choice, giving away ideas about our other thematic choices in turn. A deliberate selection reveals something deeper about our values, priorities and approach, and the world we'd like to construct. The cadence of a sentence, the rhythm of a paragraph and the weight of one single word means everything has to be done with intention. The balance between form and content is a delicate one.
It provides clarified pieces, pieced together. Everything is arranged, positioned just so. There’s a natural flow, allowing for ease of movement. Effects appear, subtly. Features serve a purpose. Features render. Features surrender. It’s well-planned. It’s cohesive. It’s customised. It suitably arranges the suitable. It strategically picks up, and puts back down, every detail. Finishing touches act as decorative accents. The effect is observable.
SCOPE
UNLIMITED POTENTIAL
As a literary-visionary space, words are the crux of how we function. For us, the pictorial comes out of the linguistic, with the former pitched a certain way to produce a certain vision. Words are structural, providing a framework that's unlimited in how it can be used. They're the space where the boundaries between the abstract and the tangible blur, inviting expression.
A COLLABORATION IS CONSCIOUS. IT'S AN ACT. IT'S A TURN OUT. IT MEANS TO OPEN UP. TO LOOK UP. TO GATHER, TOGETHER. TO COINCIDE WITH WHAT'S COINCIDING. TO SYNC. MAKING AN ARRANGEMENT MEANS MAKING AN ARRANGEMENT TO REVEAL WHAT SCOPE, HOWEVER SCOPIC, THERE IS.